amy newton

Work Experience

Senior Creative Developer
Berkshire Hathaway HomeServices Carolinas Companies
May 2022 - October 2025

• Developed and executed creative concepts for brochures, flyers, emails, social media, logos, websites, and presentations, ensuring consistent, high-quality design across all materials.

• Created custom marketing collateral for real estate agents, including logos, personal branding assets, social media templates, and print materials to support cohesive brand presence.

• Executed personalized retention and attraction campaigns for 12 managing brokers, aligning print, digital, and meeting materials with each broker’s background, strengths, and real estate journey.

• Produced executive-level presentations for acquisitions, annual meetings, and company events, clearly communicating mission, values, and strategic initiatives.

• Led a full franchise rebrand, redesigning presentations, recruiting materials, new home community creative, and luxury property assets to modernize and unify brand identity.

• Supported company initiatives like BACKPack 2 School, Fall Food Drive, and the Johnson C. Smith University internship program by creating polished presentations and collateral that reinforced the company’s commitment to education, diversity, and community engagement.

  • Our efforts drove strong results, achieving an average annual growth rate of 13% for the BACKPack 2 School event and 21% for the Fall Food Drive.

• Partnered with new home community builders to provide full-scale marketing support, including logos, signage, plat maps, print collateral, digital campaigns, and website development.

• Designed and delivered a monthly Adobe Creative Suite training program that strengthened team proficiency in Photoshop, InDesign, and Illustrator while fostering creative problem-solving.

• Assisted in onboarding new marketing coordinators by training them on workflows, processes, and best practices for smooth integration and collaboration.

Lead Designer
BSI Solutions • Oct 2020 - May 2022

• Collaborated with department heads, the COO, and CEO in weekly meetings to align and communicate marketing goals and initiatives.

• Wrote clear, engaging copy for press releases, newsletters, social media, digital ads, print materials, and promotional campaigns.

• Designed original print and digital assets for company-wide use, supporting both internal and external marketing efforts.

• Led the design team through projects including website development, logo creation, video ads, capability statements, flipbooks, infographics, sales materials, and presentations.

• Built and managed brand guidelines, established a unified brand voice, and trained employees on marketing best practices for a startup technology company.

• Maintained brand consistency by defining processes, delivering standardized templates, and ensuring adherence to brand standards across all materials.

Marketing & Design Coordinator
Let Me Run • Jan 2018 - Apr 2020

• Developed innovative marketing initiatives, social media content, and print materials aligned with Let Me Run’s brand to strengthen national engagement.

• Managed the social media editorial calendar and content strategy, driving an average 35% growth across national platforms over two years.

• Wrote and produced original content for blog posts and national newsletters.

• Provided branding and marketing guidance to regional staff to ensure consistency and alignment across all markets.